Unlike the Sports Illustrated Swimsuit Edition, which has been accused of “overtly sexualizing women” the Body Issue is not intended to be sexually arousing. While this does give these athletes more time in the spotlight, it also takes attention away from their athletic performance. We cannot blame the athletes for doing what seems obvious to them, making money and further their careers. This is counterproductive to feminist movements and equality, with the media to blame. Because the United States media consumption generally does not put women’s sports performance on par with their male counterparts, females have had to embrace media sexualization to gain publicity and wealth. These stereotypes may have repercussions for the female athletes who are represented. The cover of Serena Williams below is one that people have highlighted that has a stark contrast to the action shots typically shown of men. If the women are much more likely to be shown in poses that offer nothing of substance towards their athletic ability, this is an issue for the publication. Role schema categorizes men and women into gender specific roles, often by stereotyping them. This negative portrayal from the media may lead to a furthering of role schema in society. However, many people see an underlying gender bias within, stemming from the fact that the female athletes may tend to be sexualized by the media.Īccording to research done by “The Journal of Physical Education and Sport Management” the females were much more likely to “be shown in non athletic poses.” This is an issue, as you are objectively showing their bodies more as eye candy compared to the performance aspect portrayed more often for males. It has always been something that many people have enjoyed, and has been wildly popular during the time of its existence. #Espn body issues professionalThe “Body Issue” is a publication which highlights popular professional athletes unclothed, and looking comfortable in their own skin. With the first issue being released in 2009, the 11th and final issue was released this fall. This year marked the end of an era for ESPN Magazine, as the last installment of the “Body Issue” has been released.
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